06 Nov How to Brief a Marketing Agency (Without Starting From Scratch Every Time)
Every new agency, freelancer and hire asks you the same questions. Here is how to brief them once, properly, and stop starting from scratch....
30 Oct How to Train ChatGPT and Claude on Your Brand Voice
AI writes like everyone else until you give it something to work from. Here is how to set up ChatGPT and Claude so first drafts actually sound like you....
23 Oct How to Write a Brand Voice Guide Your Team (and Your AI Tools) Will Actually Use
A practical guide to writing a brand voice guide your team and your AI tools will actually use, with what to include and a simple afternoon plan....
16 Oct Brand Guidelines vs. Brand Strategy: What Your Team Is Actually Missing
Brand guidelines tell people how your logo should look. Brand strategy tells them what you mean. Most growing companies only have the first half....
09 Oct What Is a Brand Foundation, and Does a Growing Company Need One?
A brand foundation is the written source of truth behind everything your company says. Here is what goes in one, and the signs it's time to build yours....
01 Apr The First Impression That Makes or Breaks Your Website
Ever landed on a website and thought, "Nope, not today," before clicking away faster than you can say "404 error"? You're not alone. Online, first impressions are everything, and happen in the blink of an eye. Let's dive into why that is and how you...
15 Mar Creativity in the Age of AI, Part 2: The Jazz in Human-AI Collaboration
Discover how to approach AI as a creative collaborator rather than a replacement. Learn from real examples of human-AI partnership that enhance rather than diminish creativity....
03 Mar Creativity in the Age of AI, Part 1: The Art of Not Outsourcing Our Humanity
In our rush to embrace AI efficiency, I discuss why cherishing our human creativity & connection matters more than automating our authentic expression....
18 Feb Inside the Satori Studio Process
I pull back the curtain on Satori's unique approach that transforms websites from static brochures into powerful growth engines....
01 Feb Why Most Websites Underperform, and How to Fix Yours
Most websites fail because they don’t put their visitors first. Discover common mistakes and simple fixes to boost engagement and conversions....
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