06 Nov How to Brief a Marketing Agency (Without Starting From Scratch Every Time)
Every new agency, freelancer and hire asks you the same questions. Here is how to brief them once, properly, and stop starting from scratch....
30 Oct How to Train ChatGPT and Claude on Your Brand Voice
AI writes like everyone else until you give it something to work from. Here is how to set up ChatGPT and Claude so first drafts actually sound like you....
23 Oct How to Write a Brand Voice Guide Your Team (and Your AI Tools) Will Actually Use
A practical guide to writing a brand voice guide your team and your AI tools will actually use, with what to include and a simple afternoon plan....
16 Oct Brand Guidelines vs. Brand Strategy: What Your Team Is Actually Missing
Brand guidelines tell people how your logo should look. Brand strategy tells them what you mean. Most growing companies only have the first half....
09 Oct What Is a Brand Foundation, and Does a Growing Company Need One?
A brand foundation is the written source of truth behind everything your company says. Here is what goes in one, and the signs it's time to build yours....