Brand Strategy
Visual Brand Identity
Website Design
Social Media Marketing Strategy & Management
The Grampians Peaks Walking Co. are a team of award-winning, world-class local guides that operate multi-day guided walking and camping experiences on the beautiful Grampians Peaks Trail in rural Victoria, Australia. I quickly learned that everything they do is thoughtfully designed to educate, inspire and enable all who walk the Grampians Peaks Trail to deepen their experience and connection with the sacred Australian landscape they are setting out to traverse. During our time together, we achieved a full visual rebrand, implemented a cohesive social media marketing strategy, and created a stunning, immersive website that fittingly represents the experiences they facilitate. Consequently, they were named the Gold Winner of the Victoria Tourism Awards in 2021 and 2022.